Industry leading promotional products order management software, PromoServe, have today announced the launch of a new Business Intelligence (BI) suite empowering business owners and sales teams to gain meaningful business insights that are securely accessible from anywhere.

Powered by AIM Smarter Limited, PromoServe will now utilise leading business intelligence tool Power BI to provide users easy access to a selection of pre-built insights on a trusted and secure platform, combining business analytics, data mining, data visualisation and best practices to help users make more data-driven decisions.

Power BI is an interactive data visualisation software product developed by Microsoft with a primary focus on business intelligence. Microsoft state the following strapline on their website “Bridge the gap between data and decisions with Power BI” and PromoServe have taken this concept to provide exactly that to their users, bringing users data to life within the tool, with access to top trade and business reports built to support businesses specifically within the promotional products industry.

The user-friendly Power BI platform allows users to view live reports online and via a mobile app. Users can gain wider insights as they use the self-serve interface to drill down into data to gain meaningful insights into their business’ activity, customer trends and more.

In an ever-changing climate demand for modern business intelligence that provides a comprehensive view of an organisation’s data and enables businesses to use that data to drive change, reduce inefficiencies and quickly adapt to market, customer or supply changes is key. The introduction of the Power BI suite will allow PromoServe users to make data driven decisions such as:

  • Identifying ways to increase sales & profit
  • Analyse customer behaviour
  • Track performance against targets
  • Optimise sales & marketing efforts
  • Spot market trends
  • Plus more

General Manager of PromoServe, Nathan Wisniewski said, “We’ve collaborated with PromoServe users to create a set of interactive BI reports that will enhance the effectiveness of sales teams and provide business owners key information at their fingertips both in the office and whilst on-the-go.”

Adding, “I’m delighted to be able to work with our PromoServe client base to ensure they can utilise power BI and our new suite of pre-set reports to their full potential without having to manually build reports themselves. The BI suite is another great addition to our industry leading CRM system”.

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